TUTORIALS & TIPS How to use your Affiliate Account Center Tips on using headlines How to write classified ads The importance of generating opt-in lists How to get sign-ups to your opt-in lists How to avoid "Spam Filters" and get your message to your prospects Recruiting Sub-Affiliates PayPerClick Search Engines Search engine optimization Other advertising ideas "HoverAd Generator" and the "Sale Bagger"

How to use your Affiliate Account Center

If you're not yet familiar with your Affiliate Account Center, this brief tutorial should get you "up and running."

To begin, login to your Account Center and follow along (It will open in a new window, so you won't have to close this one - just switch back and forth). We've included some illustrations as well, in order to point out some of the features.

(Remember - your password is case sensitive)

Once you've logged in, the first thing you'll see is the statistics page. (You can access this page at any time by selecting "View Stats" on the top navigation bar, far left).

This is where you'll be able to view the results of your marketing efforts, and those of your sub-affiliates. The number of visitors to your site, the number of orders, conversion percentage (orders divided by visitors), your commissions, advertising costs, and profits. Use the drop-down menus to select the time period for which you want to view your statistics, then click "Display".

Now let's talk about the different links at the top of the page.

If for any reason you need to update your account information, address, phone number, etc. just select "My Account" at the upper right of the page. Make any necessary changes, then select "Update Account" at the bottom.

Next, select "View Links" at the top, and you'll see a link to our web page.

This is the link you need to insert into your HTML documents to send potential customers to our site page. You'll notice that the "id=" in the link is followed by your affiliate number (the number "14" in this example). Be sure to use the link as is, so that you're credited when there's a sale. (You can also get this link from the Home Page)

Here you'll also find the link you'll use to direct potential sub-affiliates to a sign-up page. (See below to learn about recruiting sub-affiliates).

When you want to use one of these links in your advertising, you first need to highlight the code, RIGHT click over it and select "copy" and then past it into your HTML document.

Now select "View Text Links" on the second navigation bar from the top.

Just choose the advertisement you want to use, click the appropriate "Select" button, RIGHT click over the highlighted text box, and select "copy." Then just past the code into your HTML document.

NOTE: You can also get links from the "Advertising" page. If you get them from your Account Center, your Affiliate ID number has already been inserted into the code, so you won't have to make any changes. The same goes for the "Graphics" links we'll discuss next.

Now go back to the second navigation bar from the top and this time select "Graphics."

This page is similar to the last, except instead of a text advertisement, you'll see a graphic. If you click on one of the graphics is will take you to our web page. Your affiliate ID is included in the HTML code.

To insert these into your web pages, just select, copy, and paste ... just like you did on the "View Text Links" page. (Select the code BELOW the graphic you want to use)

Now let’s talk about the "Trackers" page. It’s VERY IMPORTANT to familiarize yourself with this page and the use of trackers - one of the most important elements in whether or not your efforts will succeed!

Select "Track Ads" from the top navigation bar. If you haven't yet added any trackers, it will take you to the "Add Tracker" page.

Create a name and a description for your advertising campaign . From the drop-down box at the bottom, make sure "MakeMyBizFly Monthly Subscription" is selected. Then select "Add Tracker". You'll be taken to the "View Trackers" page.

Here you can see how your advertising campaigns are doing. It gives you the number of visitors, sales, conversion rate, total dollar amount of sales, expense (we'll get to this in a moment) and profit.

The drop-down menus allow you to select the time period you want to view.

Under "Options" you can edit the tracker or delete it altogether. To get the link you will insert into your advertising campaign, select "Link" and you'll see this screen.

First be sure to select "Test" to make sure the link takes you to our MakeMyBizFly promotional page. To use the link you will have to highlight it, right click over it and select "copy" and past it into your HTML document between the <a> and </a> tags.

Now when someone clicks on this link they will be taken to our promotional page. Should they subscribe, you'll be credited with recruiting that subscriber (notice the link includes the affiliate id, "id=14" in this example).

By checking the "View Trackers" page you'll be able to see whether this advertising campaign is producing results, and how many.

If you also want to know what your expenses and profits are, you'll need to select "Add Expenses" and enter the cost of your advertising campaign.

Tips on using headlines

What a headline should do

Headlines are an extremely important part of your sales copy. Some people will read ONLY the headlines. So you've got to grab their attention right off the bat! And you've only got a second or so to do it. If you don't, they're gone (probably for good) and you've lost a sale!

A good headline should:

Always remember - the reader wants to know "What's in it for me?" Put yourself in his position ... get into his "head" and try and imagine what he's feeling. What problem is he trying to find a solution for, and how can you convince him in your headline that this is the place to find it (so that he'll keep reading)?

Using "Power Words" and phrases

Certain words and phrases tend to trigger a strong response. You'll see these over and over again in sales copy, and for good reason - they work!

Work some of these into your headlines ...

Easy
Fast
Proven
Tested
Risk free
How to ....
Guaranteed!
Powerful
Discover ..
Finally!
Health
Love
Money
Safety
Results
Save
No more will you ...
Live your dreams!
Simple
What would it be worth to you if ...
FREE! (this is arguably the strongest word of all - people just can't resist getting something for nothing)
Secret(s) (this is great for piquing the reader's curiosity - everyone wants in on a "secret")
You

Use the word "You" a LOT! Always try and make the reader feel as though he's seeing, experiencing, feeling ... whatever it is ... personally as though he were there and it's happening to him right now!

A few more "tricks"

Ask "loaded questions" ... questions for which you know the reader will give the desired response that will lead him into wanting your product or service.

Example: "If you could reduce your current marketing expenses to a mere fraction of what it's costing you now ... AND ... automate your entire Internet business to free up your time and enjoy doing those things you'd rather be doing ... wouldn't you jump at the chance?"

Use specifics! Specifics make your headline more believable. Also, people tend not to believe round numbers. Which of these 3 statements sound more believable to you?

"You'll save thousands of dollars by subscribing to MakeMyBizFly!"
"You'll save $2,000 right from the start when you subscribe to MakeMyBizFly!"
"You'll save $1,986 right from the start when you subscribe to MakeMyBizFly!"

The last statement is very specific, and is by far the better choice for use in a headline.

Create a sense of urgency and/or scarcity. People are afraid of "missing out" and fear is a very strong motivator! Tell the reader that there is a limited supply or that he has a limited time to act.

Here's a way cool and very effective technique you can use to generate a sense of urgency in your headlines (or anywhere else in your HTML documents, for that matter). This script will insert a date that's X number of days from the current date ("X" to be determined by you) and it will continuously change every day to keep the "X" number constant.

Just follow these instructions ...

1. CLICK HERE to access the "urgency" script.
2. Highlight all the text (by holding down your left mouse button and dragging across it. Or hold the "Ctrl" key and press "A").
3. Right click over it and select "Copy".
4. Open your web authoring software, place the cursor where you want the date to appear, and (left) click. For instance, "Subscribe before midnight (place cursor here) and get a 1 month FREE TRIAL!"
5. Switch to "Code View" (Dreamweaver) or "HTML View" (MS FrontPage) or similar view in whatever program you're using. Make a note of where the cursor is.
6. Now hold "Ctrl" and press "V" (or right click where the cursor is and select "Paste").
7. Now decide how many days you want to give your prospect before your offer expires (to get a FREE TRIAL, discount, special price, bonuses, etc.)
8. Find the line in the script that reads "NUMBER OF DAYS AHEAD OF THE CURRENT DATE (CURRENTLY SET TO "7")".
9. On the same line and to the left you'll see "var AddDays = 7;". Change the 7 to whatever number of days you've decided on.
10. Save the HTML document.
11. When you load the document in your browser, it will read something like "Subscribe before midnight Thursday, January 5 and get a 1 month FREE TRIAL!" The date will change each day to however many days ahead of the current date you've set the code for.
12. Optional: If you wish, you can also change the font in the script. Find the line that reads <!-- SET THE FONT PARAMETERS HERE --> and make the necessary changes in the line just below, where it reads <font color="#FF0000" size="+2"> (The font color is currently set to red and the size to +2).
13. Optional: If you would like the date to appear in the center of the page, make the following replacement in the script.
    

Replace these 3 lines ...

document.write("<left> "); // SET THE ALIGNMENT HERE (CURRENTLY SET TO "LEFT")
document.write(TheDate);
document.write("<\/left>"); // ALSO SET THE ALIGNMENT HERE (CURRENTLY SET TO "LEFT")

With these 3 lines ...

document.write("<center> "); // SET THE ALIGNMENT HERE (CURRENTLY SET TO "CENTER")
document.write(TheDate);
document.write("<\/center>"); // ALSO SET THE ALIGNMENT HERE (CURRENTLY SET TO "CENTER")

 

Types of headlines

• Benefit headline - communicate your product's or service's strongest benefit to the reader.
  Example: "You'll save thousands of dollars and untold hours of time and frustration with the MakeMyBizFly Automation System!"



• Offer headline - state your offer right in the headline, and be sure to create a sense of urgency.
  Example: "Sign up for a FREE trial subscription to MakeMyBizFly NOW..... but you must act by .... " (here's a great place to use the "urgency" script)



• Testimonial headline - take a customer testimonial that sells your best benefit and feature it in quotes.



• Problem/Solution headline - take the target reader's biggest problem and offer a solution - begin with a loaded question.
  Example: "Wouldn't you give just about anything if only you could put your entire Internet business on 'Autopilot'? MakeMyBizFly not only makes it possible .. but very, very affordable ... as well!"



• Guarantee headline - put your guarantee in the headline and make it as strong and compelling as possible!
  Example: "Try it FREE for one full month!. If, after one month, you don't agree that MakeMyBizFly is the easiest, most efficient, and most affordable solution to operating your Internet business... just cancel your trial! You'll have lost nothing! ... and risked zero!
  

How to use a headline

The most effective way to use headlines is as text links on your website.

FACT: Text links will outperform banners or graphical ads.

Text links should be placed in highly visible locations on your website. More eyeballs = more sales!

Upper right and lower right corners often work best!

TOP-Secret Tip: Try several different headline links in various different places on your website for maximum exposure. Prospects may not respond to one headline and then may "jump" on another page!

Setting up a text link

You will need to use some simple HTLM code to set up your headline as a text link. Don't worry - it's really very simple, and you DON'T need any prior experience with HTML.

Here's how it's done.

<a href="Your affiliate or tracking link goes here"> ANY HEADLINE YOU WANT GOES HERE </a>

Example:

<a href="http://makemybizfly.com/q.php?adminid=1&id=YourID">Say "Goodbye" to the expense, work, time, and hassle of your current online marketing efforts! </a>

You can get your affiliate link on the "About Our Services" page, or on your Affiliate Account Center. If you want to use a tracking link, login to your Affiliate Account Center and follow the instructions above.

For the headline itself, just copy and paste the text you want where it reads ANY HEADLINE YOU WANT GOES HERE. Any text you write between the <a> </a> tags will be underlined and appear as a hypertext link on your web page

Below are some headlines you can use in promoting the MakeMyBizFly. You can use them a bunch of different ways on your website and in eZines, including text links, headlines and even banner ads.

Also try some of your own. And remember to use tracking codes to test one headline against another!

Headlines for MakeMyBizFly

Put Your Internet Business on Autopilot! - And Spend Your Time Doing What You WANT to Do!

Put Your Internet Business on Autopilot! - And Make Money While You Sleep!

FORGET the Expense ... Time ... and Bother of Running Your Internet Business ... MakeMyBizFly Does It ALL For You!

MakeMyBizFly - We Make it EASY!

Just TRY and Find an Easier, Faster, and More Affordable Solution to Running Your Internet Business ... There JUST AREN'T ANY!

If You're Not Using MakeMyBizFly ... You're WASTING MONEY!

Can't Get Your Internet Business "Off the Ground"? You NEED MakeMyBizFly!

How to write classified ads

Writing a classified is a whole lot like writing a headline. You have only a split-second to grab the reader's attention. Next, you must create interest that leads to desire, that eventually leads to action!

Let's start with the title. The title is like the "headline" of your classified ... it's the most important part, because if the title doesn't grab the reader's attention, he's gone!

When writing your title, avoid overuse of ALL CAPS and too many exclamation points!!!!!!! or asterisks****. Readers tend to see this as glitter, and too much of it can actually harm your chances of being taken seriously. Use them, but use them sparingly, and choose very carefully which words and phrases you most need to emphasize.

Consider using some power words in your headline to get attention.

So you've managed to get the reader's attention. Now you have to get him interested. How to do that?

By knowing the reader. Who is he/she? What is the person's gender, age, marital status, economic status, interests, needs, desires, fears, and dreams? What problems does the reader experience?

You've got to get "into the reader's head" and feel what he/she feels, and know what the reader wants or what problem he is trying to solve. Then tell the reader how your product or service can fulfill that need or solve that problem.

Will that get his interest? Would it get YOUR interest? You bet it would!

Now turn that interest into desire. And you do that by generating emotion. It's very important that you understand that nearly all buying decisions are initially driven by emotion ... and then justified by logic only after the fact.

To generate desire, you have to get the reader emotional about how your product or service is going to make him feel! That's the key, feeling. How is he/she going to feel when using your product? Happy? Secure? Younger? Relieved? Carefree? Proud?

Paint a scenario and try to get your reader to feel as though he's actually in it, in the present moment, feeling and experiencing himself enjoying the benefits of your product right now! Appeal to his 5 senses and get him to imagine that he's hearing, seeing, tasting, smelling, and feeling in real time. The more vivid you can make this mental "picture" the better!

Once you've gotten the reader emotional about your product/service, you've got to get him to take action. And to do that, you simply tell him what to do! It's a fact that people are more likely than not to follow a simple directive.

Don't ask your reader to take action. Tell him! "Subscribe NOW", or "Visit my Website" is likely to get results if the other elements (attention, interest, and desire) are there.

The importance of generating opt-in lists

Did you know that on average, a prospect must be exposed to your offer 7 times before he orders? That's why it's essential that you make every effort to collect the email address of everyone who visits your website.

The best way to do this is with a hover ad (discussed below).

Once you've gotten his email address, your next step is to begin sending a series of emails, spaced out over a period of time, in hopes of convincing him to make a purchase. You'll need an autoresponder in order to do this. An autoresponder is software that will send a series of emails to addresses on a list, and space those emails over a number of days, and at pre-determined intervals.

You enter the names and addresses on your list into the autoresponder system. You also enter the email messages you want sent, a title for each email, and the temporal spacing at which you want them sent. For instance, if you want your prospect to receive the first mailing in your series as soon as he signs up, you would enter "0" in the "number of days" (or similar field, depending on the software you're using). For the next mailings, you might enter "2", "4", "6" etc. so that your prospect would get his mailings every 2 days.

We have a pre-written "follow-up" email series you may use to promote Dynamite Info Products if you wish. You can access it on the Marketing Page. If you do use it, please follow the instructions that come with the file.

But before we continue, an important note: DO NOT SPAM! Make sure you only send your emails to those who have requested it. Also make sure that your autoresponder software is set up to insert a link within your email that allows the reader to unsubscribe with a single click.

Here are some tips you should follow when writing your follow-up series.

OK! You've collected a list of addresses, and you've written your email series, "Newsletter", "Mini-Courses" or whatever you're going to call it. You've created each email in a separate file. (We recommend you create two files for each, one in plain text and another in HTML format, because not everyone's email provider can read HTML email. Your autoresponder should allow you to enter both.)

Now you'll need autoresponder software. You can go to your favorite search engine and do a search for "autoresponder", "autoresponder software", "autoresponder service" or the like. Do some research and select one that appeals to you.

Better still, get a trial subscription to MakeMyBizFly. Remember, you can try the service FREE for one full month, and if you do decide to subscribe (and if you're actively promoting MakeMyBizFly and qualify under our Affiliate Program Polices), you'll be eligible to earn commissions on your own subscription ... in effect, getting an "insider discount" on the best service of its kind on the Internet, including an autoresponder and list management system, generation of forms for email collection, automatic addition of email addresses to your lists, and unlimited lists and email messages!

How to get sign-ups to your opt-in lists

There are 3 things you can to get people to opt-in to your email lists.

You should be doing all 3 of the above. Let's start with the last.

Offer the visitor a "freebee" to sign up

Give the visitor a free report, an eBook, eZine, software etc. for signing up for your "Mini-Course" (or whatever you want to call the email series). But make sure it's actually something of value, something he can use or benefit from. It should also be geared toward your target audience.

To start with, you might use the Dynamite Info Products eBook "840 Legal Ways to Have MORE MONEY - Without Having to Work For It!" If you don't have this eBook, get it NOW! Click Here to download this eBook and begin giving it away as a FREE BONUS to those who subscribe to your lists.

Put a form on your website

Better still, put several forms on your website. Put one on every page! And make sure you have one in a very prominent location right on your home page.

Remember! You'll get many times the sales from your follow-up mailings than what you'll get from casual visitors to your site. So make it your priority to build those opt-in lists.

Use a pop-up or hover ad with a form on it

While it's very important to have sign-up forms on your website, by far the best way to get sign-ups is with a pop-up or hover ad.

If you choose to go the pop-up route (and we recommend you don't) you might like to try this free pop-up software I found while doing a search on the web. It's called Ace Popup Generator Software and you can get it HERE.

You could also do a search of your own, but if you do, be sure to use an "advanced search" feature. Try going to Yahoo.com advanced search. Enter "Popup" in the "all of these words" field, "software" and "script" in the "any of these words" field, and "blocker" in the "none of these words" field. Otherwise, most of your results will be for popup blockers, not popup generators.

But it's much, much better to use a hover ad than to use a popup. The reason is that many people use popup blockers. Nearly 25% of viewers don't ever see pop-up ads - 4 million people - and the numbers are growing. But, because hover ads are encoded right in the web page, they can’t be blocked by any popup blocker.

To get hover ads on your page, you'll either need the ability to write some pretty complicated scripting code, find someone who can, or purchase software to generate hover ads for you.

We like (and use) HoverAd Generator. It's quick, easy to use, generates 5 different types of hover ads, is modestly priced, and comes with a free trial. You can read about it HERE. You can order it HERE.

You might also do a search on the Internet. Do a little research and find one you like.

Getting a form

Now whether your form is on your webpage or on some kind of pop-up type window (preferably a hover ad), you'll need some way to get or create a form, and a way to link that form to a database.

Generating the form itself isn't that difficult. Most any HTML editing software (like Dreamweaver, Microsoft FrontPage, Coffeecup, etc.) will enable you to create a form. Every one works a little differently, but a quick check in the "help" file is usually enough to get you "up and running" as far a creating a form.

The hard part comes when you have to link that form to a database.

The ideal solution is to use some kind of online service like MakeMyBizFly that will generate a form for you, collect the email addresses, add them to a database, connect to an autoresponder, and send out your series of emails on a schedule that you specify. This is the easiest, most worry-free, and very cost effective method.

If you would rather not use such a service, you could try contacting your Web-hosting company and ask it they offer free forms-processing programs as part of their service. If they do, ask them to provide you with instructions on using them. Be prepared to spend some time getting everything set up.

Another alternative is to find and hire a programmer to help you. However, this could be very costly.

If you're feeling brave, you could try finding a forms-processing program on the Internet. Go take a look at http://cgi.resourceindex.com/. You'll have to download the program and then install it on your server. But first make sure you hosting company permits you to do this.

If your just getting started, a temporary (but far from ideal) solution would be to use a form that delivers data to your email address. You can get one HERE (select "SAVE" from the pop-up box). Follow the instructions in the "instructions.doc" file (or the "instructions.txt" file if your computer can't read .doc files).

Using this method, whenever someone signs up to your opt-in list, you'll receive an email with his name and email address. You'll have to transfer and store the data into a database of some kind, and upload it to your autoresponder. If you're getting a lot of sign-ups, this will be a very (and maybe impossibly) time consuming process.

Whatever method you use to collect names for your lists, you'll have to get them into your autoresponder (unless you're using a complete automation service). You'll need to contact your autoresponder provider (or an appropriate help file) to find out how it's done.

In conclusion, you should make it a priority to build an opt-in list and use that list to generate sales. If you don't, you'll be leaving a lot of money on the table!

How to avoid "Spam Filters"

You can put opt-in forms on your website, use hover ads, build a subscriber list, write email courses to send to them, upload them to an autoresponder ... expend your time and money and do everything right! But all your expense and efforts have been wasted if the email never gets to the intended recipients!

More and more legitimate opt-in email is getting blocked by spam filters. There's just no getting around it. You've GOT to address the problem or you'll be losing way too much in sales.

Possible solutions are ...

We're not recommending option 3 (too expensive) or 4 (ineffective). However, we've included a list of "spam triggers" below in case you do try the "self-help" method.

Either of the first 2 options work well though, provided they ...

We use a service called "eFiltrate" because it meets all of the above criteria, is affordable, will check whether your ISP is blacklisted (which will stop ALL outgoing email) and lets you send email to "testing accounts" before sending it to your lists.

There are other good services as well. You might do a search for "email content checker". Unfortunately, a lot of your “hits” will be sites offering spam filters, so you'll have to spend some time weeding these out.

If you opt for software, make sure you can get updates.

Spam "Triggers"

• "money back"
• "cards accepted"
• "spam removal instructions"
• "extra income"
• ",000" AND "!!" AND "$"
• "Dear friend"
• "for free?"
• "for free!"
• "Guarantee" AND "satisfaction" OR "absolute"
• "more info" AND "visit " AND "$"
• "SPECIAL PROMOTION"
• "one-time mail"
• "$$$"
• "order today"
• "order now!"
• "money-back guarantee"
• "100% satisfied"
• mlm"
• "@mlm"
• "///////////////"
• "check or money order"
• "click here" or "click below"

In the " To" address

In the "From" address

Some "Generic Spam Trigger " words

Recruiting Sub-Affiliates

When you recruit sub-affiliates into the MakeMyBizFly Affiliate Program, and one of them recruits a subscriber, you also earn a commission. Your commission through a sub-affiliate is 4% and is recurring (just as it is when you recruit a subscriber yourself).

The actual amount and timing of your commission payments will depend on the payment plan selected by the subscriber who was recruited by that sub-affiliate, as follows:

Now granted that $1.60 is hardly an overwhelming sum of money! But before you go thinking it's just not worth the effort, let's crunch a few figures.

Suppose you recruit 10 sub-affiliates, then stopped and did nothing else. Now using some very conservative figures, let's suppose that each of those sub-affiliates recruit just one subscriber a month for one year.

Your monthly cash flow after one year would be ...

10 (sub-affiliates) X 12 (months) X $1.60 = $192.00/month

You'd be raking in $192.00 each and every month ... and all you did was to recruit 10 sub-affiliates!

What if your sub-affiliates did a little better, and recruited one subscriber a week (still a conservative, and very realistic figure)?

After one year your monthly cash flow would be ...

10 (sub-affiliates) X 52 (weeks) X $1.60 = $832.00/month

Again, all you did was to recruit 10 sub-affiliates! What if you continue to recruit? Another 10, 20, or more?

Are you beginning to see how recruiting sub-affiliates can multiply your earnings geometrically? And once you've recruited them, they're in the program and will continue to earn commissions for YOU whether or not you do another thing!

So recruit as many sub-affiliates as you can!

A good way to do this is to add a page to your website titled something like "Affiliates" or "Join Our Affiliate Program". Then include a link in your navigation bar, so that visitors can access the page from anywhere on your site. It's also a good idea to put a brief but prominent "plug" on your home page touting the affiliate program, and linking to the "Affiliates" page.

Here are some points you should stress when recruiting sub-affiliates.

• Recurring Commissions - a great way to generate a monthly cash flow
• High product demand - makes it an "easy sell"
• High quality product - best eCommerce automation site on the Internet!
• Huge market - no shortage of prospects
• Unlimited income potential
• No entry requirements
• No processing orders or credit cards - all you do is send clients
• *Email support
• *Email tips to help you in your marketing efforts

NOTE: Make sure you really are prepared to provide the *marked items* (and we strongly recommend that you do!) if you're going to include them in your promotions.

Here's your sub-affiliate sign-up link. Remember to substitute your Affiliate ID number where it reads YourID.

http://makemybizfly.com/q.php?adminid=1&id=YourID&signup=1

Now here's how you would write the code to insert into your HTML document.

<a href="http://makemybizfly.com/q.php?adminid=1&id=YourID&signup=1">LINKING TEXT HERE </a>

For example, let's say you want your ad to read ...

"Earn BIG COMMISSIONS when your join our affiliate program! Click Here to sign up FREE!"

This is how you would write your code ...

Earn BIG COMMISSIONS when your join our affiliate program!
<a href="http://makemybizfly.com/q.php?adminid=1&id=YourID&signup=1">Click Here </a>to sign up FREE!

PayPerClick Search Engines

We've found that an effective way to advertise is through PayPerClick search engines

When you advertise through this medium, you bid on specific "keywords". Then when a visitor goes to that search engine and types in that keyword, your ad appears in the results, and your ad ranking is determined by your bid. For example, if you bid 60¢ on a particular keyword, and none of your competitors have bid higher, your ad would appear at the top of the list. But if a competitor had bid 65¢, your ad would appear 2nd, and so on.

Now whenever a visitor clicks on your ad, you're charged 60¢. Hence, you "pay per click" on your ad.

The process essentially involves the following steps ...

Now let's examine each step in more detail.

Open an account

Here's a list of PayPerClick search engines to get you started. We've flagged some of our favorites with an asterisk*, but we suggest you try them all and see what works for you!

Side note: While you're viewing these pages, look at (and consider) some of the site's other advertising alternatives.

Deposit Funds

Each site require a minimum deposit. The amounts vary.

Write an ad (or ads)

See "Tips on using headlines" and "How to write classified ads" for some ideas.

Generate keywords

Now put yourself "inside the head" of a visitor who might be interested in your product. What keywords or keyword phrases would he use in his search? If he's looking for a way to improve his Internet business, he might type in keyword phrases like "Internet business", "Internet marketing", "Selling online", "eCommerce marketing", "website selling" or similar phrases.

Next go to one of the following and type in that keyword or phrase.

*By far the best of these is Wordtracker! Wordtracker is a paid subscription, but you can get a free trial. Subscription prices range from $7.39 for one day, to $246.37 for a full year. The cost is well worth it!

But if you don't want to pay $246.37, you might consider a one week subscription for $24.64. You can get a lot of keyword research done in a week!

When in Wordtracker, start by clicking on "Keyword Universe". On the next page, type your primary keyword into the box on the left and click "Proceed". After a few seconds, a list of related keywords will appear below. Select and click on one that's relevant. A whole list will appear on the right. Those with the highest "Count" and "Predict" number are the ones that get the most searches.

But don't make the mistake of selecting ONLY those! Your goal is to generate as many relevant keywords as you can. Some of those that get fewer searches may prove the most profitable. And, the competing bids will be much lower.

Click on the keywords you like to add them to your "basket". When you're finished click "Click Here for Step 3". On the next page, click on "Export". You can then copy and paste your keywords into a document of your choosing. Save it for future reference.

It would be well worth your while to thoroughly familiarize yourself with the Wordtracker site. A good way to do so is to click on "Support" at the top of the page, click "Documentation" on the next screen, and then download one of the files under "Using Wordtracker". You could download the PDF file, save it, and print it out for future study.

Here are some free keyword tools you can download and use. Use these as a supplement to Wordtracker, not as a substitute!

Here are some more resource you might want to look at.

Here's another way to get some good keywords ...

• Type your primary keyword(s) into a search engine
• Visit some competitors' sites
• Right click on their page and select "View Source" (Internet Explorer) or "View Page Source" (Netscape)
• Find the HTML tag that reads "<meta name="keywords" content="
• Copy and paste those keywords that follow this tag
  

Here are some search engines to get you started.

And don't forget the PayPerClicks.

Enter your ad

This works a little differently for each PayPerClick search engine. Access the appropriate help file for instructions.

But essentially what you do, is enter a list of keywords to go with a specific ad. When a visitor searches on one of the keyword, the ad associated with that keyword will appear in his search results.

Adjust your bids

Here's a hot tip! First ranking isn't always the best position. Oh, you'll get more clicks if your ad's in first place. And those clicks will really run up your costs! But a great many of those clicks are people just "surfing" and not really that serious about find a solution to a problem (or making a purchase). The person who digs deeper into the results of his search, is more likely to be serious about finding a solution.

So what's the best ranking to be in? It depends. If the cost isn't too high, 3rd, 4th, or even 5th position is a good position to shoot for. But if the bids for these positions are too high, 7th or 8th position might not be a bad choice.

Always choose your bids with your break-even point in mind. To calculate your break-even point, multiply your expected conversion rate by your commission.

In promoting MakeMyBizFly you would want to consider not just your initial commission, but your total recurring commission over some realistic time period. Let's say you choose to look at your commission earned over the first year.

Now we'll take an example. Recruiting a subscriber will earn you a minimum $53.93 commission per year (if he opts for the Yearly Plan), and you can expect a conversion rate of about 1% (use 1/2% if you want to be more conservative, up to 2% if more optimistic)

Your break-even point would be ...

$53.93 X .01 = 54¢

So you can spend as much as 54¢ per bid without losing money. Of course, you might get a better than expected conversion rate. Or maybe it will be lower than expected. This is something that you'll have to learn by experience. When starting out, you might want to calculate based on a more conservative figure (say 1/2%) until you get some experience.

But there are other factors to consider when placing your bid. There's something called "bid gap".

Here's an example. Let's say the top 5 bids are ...

Notice the "gap" between the 2nd and 3rd position bids? To get 2nd position you'd have to bid 40¢. But you can get 3rd position for only 28¢! In this case, a 28¢ bid is a much better choice.

Now let's look at this another way. Let's say you want to keep your bid low, and so you're considering a 20¢ bid for 5th position. But for only 2¢ more, you can get into 4th position. So sometimes going just a little higher than you had planned is a better choice.

Carefully monitor your results

Here's where the use of tracking codes is essential! By using a tracking code as the product link in your ad, you'll know which ad/keyword combinations are working, and which aren't. Drop the "losers" and replace them with some new ads. This way you can constantly improve your results.

Search Engine Optimization

If you can get high ranking in one of the major search engines, you’ll get thousands of targeted visitors to your site.

Here's what we suggest.

You can check it out HERE

Now do the following ...

Other Advertising Ideas

eZines - The free advertising option

Here's a way to recruit more subscribers

• Write an article about a topic related to ecommerce (similar to what was suggested for your optimized “mini-site” above)
• Be sure to include valuable content, and don’t try to “hard sell” MakeMyBizFly
• At the end of the article in the “resource box” include your name and affiliate link
• Now search Google and find some eZines related to ecommerce
• Contact the publisher and offer him the article to publish in his eZine

eZines - Paid advertising

Contact an eZine publisher and purchase paid advertising in his eZine

Newsgroups

• Search for and join some newsgroups and forums related to Internet marketing.
• First spend some time observing to get an idea of the “tone” of the discussion
• When you begin to participate, make an effort to be helpful and add useful content to the discussion
• Do N0T try to sell our service in your messages
• But DO make sure you post your affiliate link in the footer

Signature File

Most email programs allow you to add a “signature” to all your outgoing emails. Whenever your send an email, your “signature” is automatically attached. Here are some tips for designing a signature file.

• Use a “headline” that states a few of the strongest benefits of MakeMyBizFly (saves money, time, frustration, etc.) - but keep it brief.
• Below it, include your affiliate link
• Don’t make the mistake of letting the signature get too long. It will just turn people off and defeat your purpose.

eBay

EBay gets millions and millions of visitors. Here's a great way to generate some traffic.

• Write a report related to Internet marketing, running an Internet business, etc.
• Write the report in a way that generates interest, but doesn't try to "hard sell" our service
• Include your affiliate link
• Sell it on eBay for 1¢ - you'll get your profits from resulting commissions!

"HoverAd Generator"
and the "Sale Bagger"

We mentioned the "HoverAd Generator" software in the "How to get sign-ups to your opt-in lists" section. But this software also offer a neat, and very effective little trick you can use to create a sense of urgency and entice your prospect to sign up. It's called the "Sale Bagger" and it's one of the 5 different types of hover ads you can create with this software..

Imagine a visitor looking at your web page. He likes your offer, but he's not quite ready to commit, so he decides to leave your site for now, and think it over. (Reality - unless you get him to either sign-up for your opt-in list or subscribe to the service NOW, you've probably lost him for good).

As he's exiting the page, a box pops up that reads "Subscribe within the next 10 minutes and get one full month FREE TRIAL! This offer will not be repeated!" In this very same box is a timer counting down from 10 minutes ... "9 min 50 sec .... 9 min 40 sec ... 9 min 30 sec" ... and so on.

Now if he's seriously interested in your offer, the "FREE TRIAL " could be just the "push" he needs to commit to subscribing. And he's likely to think something like "I was thinking of doing it anyway. If I wait to subscribe later, I won't get the chance to try it out first without paying a fee!"

Fear of loss is a very strong emotion! That's what makes the "Sale Bagger" so effective. And you can use it in HTML email as well as on your web site.

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